THE DREAM

THE BRIEF
Agencies often talk about the ‘Dream Brief’ and this could be it. Hakeem ‘The Dream’ Olajuwan the legendary basketball player has launched his own dream and Thinking Juice have helped to make it a reality.
 
We were appointed to create a brand identity for the venture capital business and consumer brands of this NBA  and global player number ‘34’ icon. His passion has always been design and fashion (he was voted GQ’s best-dressed sportsman) so launching his retail chain and clothing brands was a project close to his heart.
 
The Dream Brand cherishes the highest principles of honesty and integrity which is fundamental across all activities. In addition to the retail ventures, The Dream is also involved with community initiatives to support underprivileged youth.

THE WORK - IDENTITY, BRAND STRATEGY AND INTERIORS
We have designed 5 different brand identities, the website, a range of retail interiors, packaging and much more. Everything has been developed with Hakeem’s sporting heritage in mind and with his principles always top of mind.

THE RESULT(S)
The Launch is scheduled for May 2010, all assets and identities are ready and have had an amazing reception from all partners and retailers. We can’t wait for everything to go live!