THE TANK MUSEUM

THE BRIEF
After helping to raise visitor numbers to the Tank Museum for over two years, it was no surprise that the client turned to us for help with their biggest ever event. £16 million had been invested in the redevelopment of the museum, including a massive new exhibition hall to display the history of the tank. The opening would coincide with the start of a new season and, at a difficult time economically due to the recession, it was crucial that the launch was a success.

With a major rebranding programme completed and a revitalised website going live, our job was to create a campaign which would attract visitors both new and old.

THE WORK - IDENTITY, TV, PRESS, OUTDOOR AND DIRECT
Our solution was to enlist the services of ‘Top Gear’ presenter James May to be the spokesman for the museum and ‘rally the troops’. Already a visitor to the Tank Museum himself, and keen to support the charity, James was more than happy to take part in our commercial at no cost.
 
Strolling through the museum in typical laid-back style, his genuine enthusiasm about the exhibits is obvious and infectious. The campaign was extended to radio, outdoor, press, PR and DM.

THE RESULT(S)
The results for The Tank Museum have been staggering. Since the launch of the new identity and campaign visitor numbers have been ahead of all targets to deliver their best year ever in terms of paid visitor numbers, which equated to an increase of 35%. We are now working on delivering increased visitors for them in 2010.