PINK 'N' WHITES

THE BRIEF / THE WORK
The Pink ‘n’ Whites brand is one of the UK’s best-selling biscuit products. Owned and operated by Caxton/Cemoi, they approached us to refresh and evolve their existing packaging as it was looking tired. They wanted to keep its market position and ensure that existig customers were not lost through the redesign. We completed the rebrand and redesign early and won a number of projects across other brands.

THE RESULT(S)
Significant increases in off-the-self sales since redesign, immediately lifting by 27.5%.