MORTGAGE SOLUTIONS

THE BRIEF
Going into the recession, Mortgage Solutions was the mortgage industry’s leading title published by Incisive Media, but it faced severe competition. Our brief was to focused on producing a new brand strategy and communications plan and supporting materials.

THE WORK - PRESS AND DIGITAL
We worked on a range of brand driven communications to ensure the position, strength and quality of the magazine was understood clearly in the marketplace. We created a tone that spoke to the IFA target audience, creating an empathy and a feeling that the magazine was there as an authority during this incredible tough time.

THE RESULT(S)
A very hard to measure project as no large scale market anaylsis was undertaken, but feedback from the market and support of the brand has been incredibly positive.