MICHAEL PAGE

THE BRIEF
Michael Page are one of the most successful and well respected B2B brands in the world. We worked on direct marketing and business development campaigns. The campaign shown was briefed as part of a business-wide initiative to promote their temporary services.

THE WORK - DIRECT
We created a campaign that focused on the quality of the people that Michael Page represent. The campaign was titled 'You'll like our temps so much, you'll want to hang on to them' - and featured a high impact creative concept, a pair of handcuffs.

THE RESULT(S)
The campaign was wildly effective and their largest direct mail campaign ever. It paid for itself within 72 hours, swiftly to be repeated with the same level of success. Total ROI was £55 for every £1 spent.