LESKOL HALF FAT

THE BRIEF
Leskol is another Wyke Farms brand and was actually our first brief from this client - we think it was a bit of a test! They were just about to relaunch Leskol in ASDA (their only multiple listing) with a new but poorly designed label. They briefed us to review this and produce our recommendations asap.
This meant we had 10 days to design and print new packs and create a Leskol website. Aaargh!

THE WORK - PRESS, PACKAGING, DIGITAL, DIRECT AND BRAND STRATEGY
We did it on time and on a lean (low-fat) budget. And, because it’s a such good product (with a pack design that does justice to this) it’s been a huge success. So much so that and we now look after all their brands as a consequence.
 
For Leskol we have produced the brand design, packaging, website, press advertising, direct and digital.

THE RESULT(S)
With the label we designed, Leskol showed an immediate growth of 150%. Over the last 6 years it has become the best selling Half Fat Cheddar alternative. And it is currently still growing at over 60% year-on-year.