EDIBLE ARRANGEMENTS

THE BRIEF
It’s a great product and it tastes amazing! Edible Arrangements is a new concept to the UK making classic flower bouquets from fruit and chocolate. They’re available for delivery, it looks good and it’s healthy (mostly) too! Our brief was to launch the new stores in a range of towns in the UK.

THE WORK - PRESS, DIRECT AND POS
We created a really vibrant and visual campaign, reflective of the campaign working with the individual franchise owners creating powerful launch plans.

THE RESULT(S)
Absolutely brilliant! Each store launched and hit their turnover targets or beyond in month 1.