AMERICAN EXPRESS

THE BRIEF
No need to introduce American Express… we all know that we shouldn’t leave home with out it, thanks to the late and great David Ogilvy. We've handled a number of direct marketing and naming concepts for them, always on a fast turnaround. Our first job was particularly exciting as we were only given 24 hours from brief to delivery.

THE WORK - IDENTITY AND DIRECT
The example shown was a concept that was for a radical new concept that would help AMEX customers in Asia buy from US websites that wouldn't recognise Asian addresses. We names the business concept UShop and produced a number of print and digital based direct marketing pieces.

THE RESULT(S)
Our work for AMEX has always been signed off first time, delivered on time and on budget. So impressed was the client that they said: “Thank you so much, that was 10 times more responsive than the normal agency I would use from our roster."