Advertising agency, digital agency, graphic design and branding agency.
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Beales.

Beales. One of the UK's largest independent department store groups.

We won the 11 departments store strong PLC in a giant pitch phase against leading London and regional agencies. It was a great win and a big challenge. Just the way we like it.

The idea

Our strategy was to remind customers why they love to shop at Beales, rekindling their desire spend time in a welcoming and high quality environment where superb choice and great value are paramount attractions. In fact, we called the campaign 'Love Beales'. We used windows, direct, advertising, PR and the web to attract existing and new shoppers to the brand - highlighting special offers to ensure maximum response.




Results

Love is a powerful thing.
We’ve have enjoyed great success with Beales and delivered a number of powerful campaigns. During promotions we’re consistently hitting targets and creating an uplift in sales, and the campaigns have won numerous awards. They now have 32 stores, and see an continuous increase in online sales - bringing the brand to life online.